Building brands is not that easy

Nelu Lazar, 06 November 2007
branding

Few days ago while I was digging for a proper name for this web project, search engines did not return any results for “Jooveler”. Today Google revealed to me 1 item, as being a YouTube user named the same way, which joined video website back in June of ‘07 (Yahoo still did not find anything with this name). I expect more coincidences as this project grows.

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